Do you really think Instagram is copying Snapchat or Snapchat is copying Instagram.

#7. If you want to listen to music or audiobooks before you go to sleep, set a timer so it turns off.

Facebook reported over $1 Billion in profits in its latest earnings call. $5.63 billion came from advertisements -- 80 percent of which came just from mobile ads alone.
There is no denying that advertisers have been flocking to the social networking giant, as Facebook reported it now has over two million active advertisers.
What Facebook does not report on is the number of advertisers who have not properly optimized their campaigns and are wasting money by not running an effective advertising strategy.
Whether you are a small business owner, a new entrepreneur or an associate at a Fortune 100 company, anyone can master the four tips below to save money on your Facebook ads while improving performance.

1. Conversion pixel.

Every Facebook advertiser should create a conversion pixel with their ad campaigns. Whether your goal is to generate sales, new leads or capture email addresses, your conversion pixel will track your cost per acquisition (Total Advertising Cost / # of Conversions).
If you are running a Facebook campaign without tracking conversions, you might as well purchase a lottery ticket. You need to have hard numbers to determine whether or not your campaign is effective, and a conversion pixel will allow for you to do this.

2. Placement.
Within ads manager, under “breakdown,” you can select “placement.” I can’t emphasize how important it is to analyze this metric.
Advertisers are able to gauge their performance on the news feed on desktop computers; news feed on mobile devices, right column ads on homepage on homepage for desktop computers and more.
Let’s say you are an e-commerce men’s clothing store and realize that you are generating more sales from desktop right column ads versus mobile desktop. After analyzing “placement,” you can pause the underperformers, which will lead to more exposure for your top placement.
Tip: If you are trying to just generate page “Likes,” target mobile newsfeed.

3. Time of day.

Are you a morning bird or a night owl? Just like you have a time of day when you are most productive, online shoppers having buying patterns that can be easily detected. Within Ads Manager, under “breakdown” and "By Time" you can start to segment your traffic by day, week, 2 week and monthly periods.
If you start to see that your traffic quality is low quality from midnight until 8 AM and generates hardly any conversions, adjust your ad schedule to only serve your advertisements at high performing times of the day.

4. Age and gender.

You might think your product is a hot seller with males and females, until you do a deep dive into the data and see that females are flocking over your flannel shirt, not guys.
The “Age and Gender” column underneath breakdown shows you how many website clicks, reach, cost and conversions you are getting by gender and by age group.
If you see that the 18-24 year old females love your flannel, you can invest more money into this type of targeting to help generate more sales. There is no need targeting 27-30 year old guys if you see a lackluster performance in this group.

We’ve all heard the saying “the devil is in the detail,” but in this day and age of social advertising “the devil is in the data.” The trick is to find him within your Facebook Ads Manager

Blackberry To Release Two Mid Level Android Phones – Blackberry continues to fight for survival in the smartphone market, and are set to release two new phones.
The new phones are reportedly the Blackberry Rome and the Blackberry Hamburg, and they will be mid-level Android phones.
Blackberry’s first Android phone, the Priv hasn’t done so well in the market, with company CEO John Chen admitting that it might have been a mistake entering the Android market with a high level device.

“The fact that we came out with a high end phone [as our first Android device] was probably not as wise as it should have been,” Chen said in an interview with the UAE’s The National. “A lot of enterprise customers have said to us, ‘I want to buy your
phone but $700 is a little too steep for me. I’m more interested in a $400 device’.”

All Blackberry devices from now would be running the Android OS as Chen revealed that no new devices would be released with the BB10 OS.
Blackberry hasn’t enjoyed success in a while, and Chen admitted that the company would close their handset division if they couldn’t make profits.
Chen said: “Since I started at the company [in November 2013] I’ve been saying I’ll make the handset business profitable. If I can’t make it profitable because the market won’t let me, then I’ll get out of the handset business. I love our handset business, but we need to make money.”